 Jody Madron Madron Marketing Marketing Consultant and Professional Copywriter Visit Website |
Jody Madron has a proven track record of success in several industries, including nutritional supplements…financial newsletters…investor awareness…and much more. With nearly two decades’ worth of breakthrough marketing experience, Jody has created more than 100 successful marketing campaigns and written promotions totaling more than $47 million in sales for his clients.
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Marketing Q&A
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I currently market a line of nutritional supplements through various retail channels. I see some of my competitors trying their hand at marketing direct to the consumer, but it all seems rather uncertain and unknown to me. What are the major considerations in determining if this is the right way to expand my business?Answered July 30th, 2010 by Expert:There are many considerations before adding a whole new dimension to your business, but direct marketing is a highly proven and measurable means of selling nutritional supplements. The industry is expanding quickly and you may find your return on investment to be that much greater. Here are some easy first questions you can ask yourself:
Is my target audience older, say 55+?
Is my product formulate unique and effective?
Is price point high enough, say $30 for a one-month supply?
Am I in a position to make the investment?
Am I willing to admit what I don’t know and partner with those who do?If you answered yes to most or all of these, then you are definitely in a very good position to explore direct marketing as a means for expanding your business.
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